The Website just launched, now what?
Posted By: Josh Nolan
Date Posted: 2010-01-19 16:47:38 -0800
Your website has just launched, its up and running and people are visiting. But, the question is, are those visits turning into sales or customers? Does your website offer the information that people are looking for?
Here are a few items that are very important to track and follow after your website has been launched:
Website Analytics
In order to properly gauge how successful your website is, you must measure the traffic, bounce rates, entry pages and several other statistics. With services such as Google Analytics a weekly report can be emailed to the marketing and web teams.
Marketing the Website
A marketing plan is very important for your website no matter what type of website or business. Today, the majority of customers research online prior to making a purchase or finding a restaurant to eat at. Investing in PPC (pay-per-click) is always a quick fix for boosting traffic and awareness of the website. But one must plan on long term marketing for the website. Also, PPC is great marketing for e-commerce based websites. Informational based websites do not benefit as much from PPC.
Website Content
One thing that many people overlook is the content of the website. It is very important to have well written content that is search engine friendly and human readable. Plus, the content needs to be short, and on topic since the average web user will only read half of what is written. By developing content that utilizes the keywords and is relevant this can increase the site’s page rank value.
Many people believe that launching the website creates instant business. But it takes time for your website to be properly indexed by the search engines as long as the code for your website is semantically correct and SEO friendly.
Technability specializes in creating websites that are search engine friendly, we can develop marketing plans for your website and business in order to maximize your online presence and drive traffic to your site that will generate business.
